Strategic Planning For Dummies Free Download Pdf


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Business Development For Dummies Ebook - Previews: From the Back Cover Learn to: Get your business development strategy in place and build a practical step-by-step plan Leverage your customer relationships for even greater success Go beyond the typical sales cycle Develop and implement a partnership strategy Get an expert, authoritative model for growing your business Growing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick. Break down your business development – take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals Dive into the customer lifecycle – use the customer mindset to power growth and effectively align your business development to the customer lifecycle Work out your best offer – validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action Make marketing matter – put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales Bring it full circle – find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success Open the book and find: How to tailor a business development plan specific to your business Guidance on orchestrating marketing and sales efforts that operate in concert Strategies and tactics for great selling practices How to maximize customer value Why business partnerships are so important High-level do's and don'ts for every stage of business development Read more About the Author Anna Kennedy has almost twenty years' experience in business development and leadership with small/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers. Read more.

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Strategic Planning For Dummies Free Download Pdf

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Planning

For Dummies Free Download Pdf

Author : Erica Olsen
ISBN : 1118050568
Genre : Business & Economics
File Size : 32.4 MB
Format : PDF, ePub, Mobi
Download : 127
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Strategic Planning Process

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in. Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including: How a strategic plan is different than a business plan Establishing a step-based planning process Planning for and encouraging growth Taking a long-view of your organization Evaluating past performance Defining and refining your mission, values, and vision Sizing up your current situation Examining your industry landscape Setting your strategic priorities Planning for unknown contingencies If you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more: Learn to analyze business trends that will determine your business’s future Set measurable, realistic goals that you can plan for and achieve Make strategic planning a habitual part of the organization Prioritize multiple strategies that you can implement simultaneously Set a defining vision for the organization that guides all your planning and strategy This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.